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Noble Awards Announces Five New Nominees – Eva Longoria and Morgan Freeman confirmed as attending star-studded event

Eva Longoria
is receiving a Noble Award for her work with Padres Contra El Cancer.

Eva Longoria
Parker (Padres Contra El Cancer)  is among Celebs who will receive awards on behalf of the charities being honored include Laila Ali (Women’s Sports Foundation), Bush (Lollipop Theater Network), Kenny Edmonds (Stand Up to Cancer), Teri Hatcher (Childrens Hospital Los Angeles), Norman Lear (Playing for Change), Joel Madden (The Art of Elysium),Annalynne McCord (The Blind Project), Access Hollywood’s Nancy O’Dell (Best Buddies) and Brett Ratner (DoSomething.org).

The five new award honorees released today for the inaugural Noble Awards this Sunday (10-18-09), at theBeverly Hilton Hotel include: The Blind Project, The Lollipop Theater Network, Padres Contra El Cancer and Playing for Change. They’ll be honored along with six other charities announced earlier. Additionally, Academy Award-winning Actor, Morgan Freeman will receive the Lifetime Achievement Award for his involvement in more than dozen charies.

The two-hour event, hosted byAccess Hollywood’s very own Billy Bush, will honor up to a dozen charities and celebrities who actively support them annually, boosting awareness of these organizations and the work they do. During the ceremony, each will be presented with an award sculpture, designed by Antonio Banderas, with personal touches added by children who participated in The Art of Elysium workshop at the Shriner’s Hospital for Children. Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum will provide live musical performances throughout the evening.
“We are delighted to present these eleven distinguished charities and their celebrity supporters with the inaugural Noble Award,” said TV Celebrity Anchor Janeen Mansour, creator and executive producer of the Noble Awards.“With the presentation of the Noble Awards, our goal is to turn the spotlight back onto these celebrities and charities to provide recognition, to educate, to inspire, and to encourage even more support from theHollywood community and the public at large,” explained Mansour. Morgan Freeman will receive the Lifetime Achievement Award for his tireless work and dedication to over a dozen non-profits.

SPONSORS:Official partners for the 2009 Noble Awards include 7-Eleven which will launch their Cup with a Cause program at the event featuring celebrity designed coffee cups at 7-Eleven retail locations nationwide. Rumblefish Jewelry will design a jewelry line based on The Noble Awards and Be a Noble, where a percentage of sales will be donated to Noble charities.Look to the Stars which will work year round with the Noble Awards to promote philanthropy in Hollywood.
Additional partners include: EIF/iParticipate, The Hollywood Reporter, Audi, Participant Media and Takepart.com, One Hope Wine, The Beverly Hilton, Mobile Cause, Rosenthal and GoodSearch. The film industry has the Oscars, television has the Emmys and the music industry has the Grammy Awards. Now, thecharity community and its most dedicated Hollywoodsupporters have The Noble Awards.
More information is at www.thenobleawards.org.
Humanity needs leaders like you (Be Noble and Take the Challenge)
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King of Pop Michael Jackson

King of Pop Michael Jackson

A Live Event For a Dead Superstar Costs Taxpayers $5 Million Dollars

“This has gotten to the point, where AEG needs to step up to the plate and pay for the costs of Michael Jackson’s Memorial,” Los Angeles City Councilman Dennis Zine said shortly after the event at Staples Center in Downtown Los Angeles.

From a publicity standpoint the numbers are still being tallied, but when all three networks, cable networks Fox and CNN broadcast an event live without sponsorship the lost could amount to millions of dollars. This is probably the most positive publicity Michael Jackson has received in his entire lifetime, even more than the 55 tour dates he was rehearsing for at Staples, which was shown during the live world telecast at Staples.

There was not news conference or news release needed, just a twitter or two, which also was over capacity from people tweeting inside and outside the event.

For the City of LA, $500 million in the red and sending employees home early on Fridays it was expensive. According to Zine the Swat Team and those who work anti terrorism were all called in for the media circus. Zine a former LAPD sergeant for several decades also noted that the freeways were shutdown impacting businesses and commuters to downtown Los Angeles and to and from the Forest Lawn Cemetery, where it all began at 8:00 A.M.

All the major networks put out the best LAPD message over the airwaves, “the best seat in the house is on your couch at home.” True. 17,000 plus people were issued lottery tickets, but many stayed home for the best seat in the house. So did this writer.

Overall, the ceremony was outstanding, the most dead air ever witnessed at a concert memorial, so quiet you could hear the air conditioners whirling. Most of the people inside the Staples who spoke harped on the same theme that Michael Jackson brought the world together with songs like, “I will be there, we are the world,” and so on. The speeches were moving from Smokey Robinson, Berry Gordy, who go the largest standing ovation when he said, “Michael was the greatest entertainer ever,”; Usher, Stevie Wonder and even Reverend Al Sharpton was more low key, and on key with the same theme. “I just want you children to know there was nothing strange about your Daddy, but there were a lot of strange things your Daddy had to deal with,” said Rev. Sharpton.

Tomorrow will tell a new story, and the freeways will be packed again, not with limos but single car drivers. Tomorrow’s headlines will probably read “King of Pop Saluted in Emotional Memorial.”

There is always light at the end of the gloomy economic tunnel. In this case, one Holiday Inn hotel manager said after AEG announced the memorial to be held across the street from his Inn, 195 rooms sold out. Elsewhere, hotels did well, too and some estimates range from $3 to $4 million from those keeping track of the figures. Tomorrow will tell a new story, and the freeways will be packed again, not with limos but single car drivers.

Tomorrow’s headlines will probably read
“King of Pop Saluted in Emotional Memorial.”